Fifty-Fifty is the creative studio of Hade Deneef,
a multidisciplinary creative with a sharp eye for image, style and atmosphere. With a background in both visual design and beauty, she offers a unique blend of graphic design, web design, and beauty services.
Her international work moves between two worlds:
On one side, she designs visual identities, branding, and websites for entrepreneurs, brands and creatives who value aesthetics with impact.
On the other, she works as a make-up artist and hairstylist, specialized in beauty for photoshoots, campaigns and editorials.
The result? A studio that understands visuals in every sense.
Whether it’s a brand identity that feels just right, a website that communicates effortlessly, or a visual production where beauty elevates the story, Hade makes sure everything aligns.
Fifty-Fifty stands for balance. Between digital and tactile.
Between concept and execution. Between beauty and graphics.
Between pixels and texture.
Let’s connect.
FIFTY FIFTY
My portfolio emphasizes the artistic quality and refined nature of the studio’s work. When it comes to design, our sense of beauty is rooted in proportions and compositional ratios, color harmonies, and graphic expressiveness. This approach applies to any object.
For Sylvester, a refined restaurant, I developed a full visual identity.
From the stationery to the menus and the website, every element was designed to reflect the restaurant’s understated luxury and earthy elegance.
A custom colour palette anchored in a Chanel green and complemented by a rich forest-like Pantone green, became the visual heartbeat of the brand. These tones not only echo the surrounding interior, but also reference timeless sophistication.
The stationery and menu designs feature layered textures, golden embossment and minimalist and bold typography with carefully considered layouts, offering guests a visual pause that mirrors the dining experience. The website continues this atmosphere digitally, with fluid navigation, immersive visuals, and a balanced interplay between white space and deep tones.
From print to screen, the design system honours Sylvester’s philosophy: grounded, intentional, and beautifully restrained.
In addition to the website, I designed full set of visual assets for Hotel Flanel / the brand’s temporary concept store. This included a printed and digital flyers that introduced the event with a majestic feel; a large campaign image poster that drew attention with soft contrasts of the logo and refined gold window lettering that reflexted the brand’s quiet luxury.
Each item was created to translate Flanel’s visual identity into the physical space, balancing timeless elegance with contemporary clarity. The result was a cohesive visual presence, both online and offline, that invited visitors into the world of Flanel through texture, gold and type.
For La Boverie, a contemporary museum located in a historic park setting in the heart of Liège, I developed a complete brand identity that bridges heritage and modernity.
The goal was to craft a visual language that honours the museum’s cultural depth while embracing its forward-looking, curatorial spirit.
The identity system is built around contrast and clarity: refined typography, a warm-toned colour palette, with an expressive colour and a modular grid that allows flexibility across all formats. From logo and signage to exhibition materials, press communication, digital assets and event branding, each element was designed to create continuity with a strong and modern playful feel.
The branding also extends into printed materials such as invitations, exhibition catalogues and wayfinding tools / all designed with attention to the paper choice, foiling techniques and composition. The presence was shaped to match the museum’s layered programming: from contemporary art to archival exhibitions.
Inspired by the museum’s architectural dialogue between glass and stone and the columns, I designed a logo that feels both playful and grounded, echoing the building’s own relationship with light and structure. The visual identity is graphical yet distinctive, framing the art, never overpowering it.
This project reflects the power of graphic design to support and amplify culture..
For Gert Dewandeleer, an independent energy expert, I developed a clear and trustworthy brand identity that reflects his technical expertise and solution-oriented mindset. The project included a professional yet approachable visual style, a color palette grounded in soft greens to evoke sustainability, and a structured layout system for both print and digital use.
Flowers captured in soft, natural light and reworked into a tactile visual artwork. The image was subtly edited to highlight the organic textures and fading tones, resulting in a composition that feels both intimate and timeless.
The final design was translated into a limited-edition postcard, printed on uncoated, textured paper to preserve the softness and analogue feel of the original photograph. Typography was kept minimal, allowing the image to carry the emotion. The result is a poetic object, somewhere between photography, print art, and visual communication.
This portrait captures a bold, editorial makeup look, elevated through vivid, prismatic post-production. The image is layered with refracted light textures, creating a sense of movement and dimensionality across the skin. Color saturation is intensified in key areas to enhance the sculptural quality of the makeup, while the overall composition retains a dreamlike, high-fashion mood.
Poster design for " La table parlante"
An experimental dining experience, inviting the viewer to “read” the table before ever sitting down.
The design balances visual silence with intrigue: minimal yet charged with suggestion. Organic food, shapes, subtle gradients and a restrained color palette evoke the sensuality of shared meals and spoken words. The result is more than an announcement, it’s an atmospheric teaser, hinting at the performative and intimate spirit of the event.
Sticker design for Lushious Lashes
Designed as both a branding accent and collectible beauty token, the sticker adds a touch of glamour to packaging, mirrors, or makeup kits. Think luxury meets attitude
Taste Like the Tide is a refined visual and culinary publication celebrating coastal cuisine as an art form. I designed the layout to echo the rhythm of the sea / fluid yet structured, with generous space, text compositions and striking graphic interventions
Note book for studio of skills
Poster design Soul & Minimal
Postcard design for healing people - Grief -
Beauty in Grayscales is a minimalist portrait study that strips colour away to reveal raw structure, emotion, and contrast. Edited entirely in a refined grayscale palette, the image shifts focus from hues to tones and highlighting the interplay between light, shadow, skin texture and gaze.
The retouching is subtle yet intentional: pores, lashes and bone structure are sculpted through soft gradients and luminous highlights, resulting in a look that is both intimate and iconic.
This work speaks to the quiet power of monochrome beauty; where nuance becomes the narrative, and every shade of gray holds its own emotion.
Fifty Fifty logo placement..
